Supplying The Industry Since 1946
Elcometer's longest-serving distributor, BAMR, celebrated their 75th anniversary at the end of 2021. BAMR are not only the authorised Elcometer distributor and partner in South Africa and much of Africa but were also Elcometer's very first export sale in 1947. A relationship that has grown over the years.
BAMR was founded when Fred Duk, a major in the Airforce, returned from the war - establishing BAMR on 22 May 1946. Current Owner, Graham Duk, Fred’s grandson, became involved in 1998 and BAMR remains a customer-oriented, family-owned and run business today. In its early days, the company predominantly focused on instrumentation in the coating industry with the Air Force being the first target market due to Fred’s background.To this day, the business remains loyal to its core business principles.
"BAMR is very much a family business," explained Graham, the current owner, "when my brother decided to do his own thing, my wife, Helena stepped in and has been actively involved and instrumental in the marketing side of the business. As the Elcometer business has grown and become more sophisticated, so has our representation of the brand on the African continent.
"Although a Cape Town-based business, we have key account managers in Johannesburg and in KZN and our footprint extends throughout Anglophone and sub-Saharan Africa.
“With our partners on both the supplier and the distribution front having similar philosophies regarding innovation and customer service, we are very excited about the future of BAMR”.
Congratulations BAMR, we look forward to many more successful years of partnership.