Regional Field Sales Executive - South England, South Wales

Direct sales / field sales of the entire Elcometer product range – incorporating Blast Equipment, Coating Inspection Equipment and Physical Test Equipment.

South England and South Wales

Full Time, Permanent

Educated to A-Level or equivalent

Closing Date: Friday 8th March 2024


  • To proactively sell products and services to end users and some resellers in designated territory.
  • To forecast, manage and grow the sales pipeline of prospects, through a combination of developing new business, re-energising dormant accounts and gaining incremental sales from the existing customer base.
  • To develop and maintain effective relationships with key accounts to ensure we exceed individual account targets and deliver incremental sales.
  • To manage customer demands and proactively chase quotes for conversion.
  • To achieve personal and team sales targets consistent with budget levels.
  • To achieve personal and team KPI’s.
  • Effective territory management, geographical, account and time management.
  • To generate sales opportunities through proactive prospecting and active territory management.
  • To effectively use the CRM system to support sales activities, complete sales administration tasks and maintain customer data.
  • To plan and execute visits, demonstrate and sell products face to face to existing and potential customers.
  • To provide on-site customer support to maintain, develop and nurture customer relationships using a solution based sales approach to obtain new business and develop existing accounts.
  • Promoting growth in existing markets and penetrating new markets.
  • To develop good strong working relationship with other members of the sales team (both internally and field sales).
  • To capture customer intelligence, record accurately and conduct market evaluations to ensure company products are maintaining a competitive advantage in the market.
  • To develop product knowledge to improve understanding of customer requirements and to be able offer a solution.
  • Communicate customer needs to internal sales team accurately.
  • To provide the highest level of customer service and support, delivering and maintaining a quality service at all times.
  • To represent the company at trade shows, exhibitions and seminars and exploit further sales opportunities from these events.

About You: 


  • Strong external / field sales experience in a target driven and results orientated environment – minimum of 3 years.
    Quantifiable track record of both key account management and new business development.
    Experience of B2B sales / relationship building / solution selling / added value sales.


  • Ability to demonstrate, train and sell technical products face to face.
    Effective Territory and Account Management experience.
    Strong negotiating and influencing skills.
    Strong sales / commercial skills.
    Excellent verbal and written communication skills.
    Strong analytical skills.
    IT Literate – Word, Excel, Powerpoint and some experience of CRM systems.
    Good organisational skills.


Applications should be made by forwarding a copy of your up to date CV and covering letter to or alternatively, you can submit your application by post to: Elcometer Limited, Edge Lane, Droylsden, Manchester, M43 6BU.